Privacy Policy

Effective Date: October 1, 2025

Welcome to dealers-reviews.com ("we", "us", or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you use our website to register, post reviews about equipment and vehicle dealerships (including heavy equipment, farm equipment, construction equipment, and car dealerships), and interact with other users' reviews (for example, by "liking" them).



Summary — in plain language


  • We only retain the personal information necessary for accounts and site features: your display name and email address.
  • Reviews you publish (once accepted by moderation) are publicly visible and are associated with your display name. We do not display your email publicly.
  • Likes are anonymous: other users can see the number of likes a review has, but not who liked it.
  • We do not sell personal information. If that changes, this policy will be updated and you will be notified where required by law.

Information we collect

Information you provide

When you register for a free account or contact us, we collect:

  • Display name — required for your public identity on reviews. You may choose any display name, subject to our content rules.
  • Email address — used for account authentication, account recovery, moderation notifications, and administrative communication (e.g., replies to your support requests).

Content you post

Reviews, ratings, and comments you submit are published on the site if they pass moderation. The review content and your display name are public. We do not publish your email address or other contact details.

Automatically collected information

We may use technical tools (cookies or similar) to provide basic functionality such as keeping you logged in and maintaining session state. These tools do not store additional personal profile data beyond what you provide. You can control or block cookies through your browser settings (note: blocking cookies may affect site functionality).

How we use the information

  • To create and manage your user account and authenticate your access;
  • To moderate reviews and communicate moderation decisions (accepted / rejected) to you by email;
  • To send you transactional emails (password resets, important account or policy updates);
  • To operate, maintain, and improve the site and its features;
  • To prevent abuse and enforce our Terms of Service and community rules.

Likes and anonymity

When a user "likes" a review, we record that like to increment the visible count for that review. We do not display who liked a review — only the total number of likes is public. Internally we may store a mapping of likes to user accounts to prevent users from liking the same review more than once; that mapping is not publicly visible.

Sharing and disclosure

We will not share or sell your email address or display name to third-party marketers. We may disclose information if required by law (e.g., a court order), to respond to legal claims, to protect our rights or property, or to protect the safety of users or the public.

Third-party services

We may use third-party services to host parts of the website, send email (transactional notifications), or provide analytics and security. These service providers may process limited data on our behalf. We select providers with appropriate security practices and require that they process data only per our instructions.

Data retention and deletion

We retain your account information (display name and email) for as long as your account exists or as long as needed to provide services, comply with legal obligations, or resolve disputes. If you want us to delete your account and personal information, please contact us at info@dealers-reviews.com with the subject line Data Deletion Request. To process deletion requests we may require verification that the request comes from the account owner.

Security

We take reasonable administrative, technical, and physical measures to protect personal information. However, no method of transmission or storage is fully secure. We cannot guarantee absolute security of your data. If we learn of a security breach affecting user data, we will follow applicable legal requirements and notify affected users where required.

Children's privacy

Our service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information. If you believe we may have any information from a child under 13, please contact us at info@dealers-reviews.com.

California residents — CCPA/CPRA rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to:

  • Request access to the personal information we have collected about you;
  • Request deletion of your personal information (subject to certain exceptions);
  • Opt-out of the sale of personal information. (We do not sell personal information for money as of the Effective Date.)
  • Not be discriminated against for exercising your privacy rights.

To submit a request, email us at info@dealers-reviews.com. Please include sufficient information to verify your identity and process your request. We will respond in accordance with applicable law.

Emails and communications

By creating an account and providing an email address, you consent to receive transactional and administrative messages from dealers-reviews.com (password resets, moderation notifications, account updates). If you receive marketing emails, you may opt out using the instructions in that message.

We comply with the CAN-SPAM Act: commercial or marketing emails (if any) will include an unsubscribe mechanism.

Changes to this policy

We may update this Privacy Policy from time to time. If the changes are material, we will provide a prominent notice (for example via email or a prominent notice on the site) before the changes become effective. The "Effective Date" at the top will be updated when the policy changes.

How to contact us

If you have questions, concerns, or requests about this Privacy Policy or your personal information, please contact:

dealers-reviews.com
Email: info@dealers-reviews.com

Note: This policy is provided for informational purposes only and does not constitute legal advice. Laws vary by state and may change. You should consult a qualified attorney to confirm that this policy meets all legal requirements applicable to your business and to tailor the policy to any additional data practices (e.g., analytics, ads, location data) you may implement.